News and updates

National Council for Solving Contestations had denied the complaints filed by GfK Romania and Mediaresearch Cehia

Published at: 08/02/2011
According to Decision no. 498/Feb 4, 2011, National Council for Solving Contestations has denied the complaints filed by GfK Romania and Mediaresearch Czech Republic against TAM provider selection procedure for 2012-2015

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ARMA's President, Mrs. Lucia Antal interviewed by Hotnews.ro on tender process for selecting the TAM system provider for 2012-2015

Published at: 22/01/2011
The interview can be read here.

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ARMA's President, Mrs. Lucia Antal, press release on COMPAR resolution for designating the TAM provider for 2012-2015

Published at: 18/01/2011
You can download from here the press release issued by ARMA's President, Mrs. Lucia Antal, on COMPAR resolution for designating the TAM provider for 2012-2015

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Paritary Committee in charge with TAM system provider selection has designated the sole provider for 2012-2015

Published at: 17/01/2011
You can download from here the press release on TAM system provider designation for January 1, 2012 to December 31, 2015

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A Host of New Devices Are Making the Now Traditional TV, PC and Mobile Paradigm Obsolete

Published at: 26/08/2010
A article posted by Judy Shapiro, chief brand strategist at CloudLinux on Advertising Age. Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens "The Sixth Screen." Sounds like something from a sci-fi flick with Bruce Will...

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BARB to study broadband TV measurement

Published at: 05/08/2010
UK audience research organisation BARB is to run a six-month field test to evaluate the benefits of a meter system to measure television content viewed on PCs. The 75-home panel will help BARB, jointly owned by the BBC, ITV, Channel 4, Five, BSkyB and ...

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Europe's First 3D Channel, Sky 3D, Will Go Live October 1st

Published at: 29/07/2010
Having dabbled with 3D broadcasts during the World Cup, Sky will be rolling out the extra-dimensional service from October 1st across the whole of Europe. All customers need is a 3DTV and Sky+HD service. Sky confirmed it will launch Sky 3D, Europe's fi...

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Live-Only Ratings Revived

Published at: 07/07/2010
Nielsen has told clients it will bring back its ‘live-only’ television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, bu...

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Apple Hopes to Re-enter the Living Room

Published at: 06/07/2010
Knock, Knock. Who’s there? Apple TV? Apple TV who? In September 2006, Steven P. Jobs, Apple’s chief executive, announced news of the company’s latest offering: the Apple TV. Mr. Jobs had high hopes for his latest creation, so high that he told his aud...

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Arbitron Debuts ‘New Generation’ of PPM

Published at: 23/06/2010
Arbitron has announced the PPM 360, which extends the technology of it Portable People Meter onto a wireless platform, heralding ‘a new generation of audience measurement’. Arbitron says the wireless platform improves its ability to follow the media ha...

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