MEDIA SCHOOL is a joint attempt of several organizations that colaborate for reducing the deficit of competitive staff in the research departments of TV stations, from the companies which use media for advertising and from media and advertising agencies.

MEDIA SCHOOL was set up by Romanian Association for Audience Measurement (ARMA), Romanian Association of Advertising Agencies (UAPR) and by Romanian Audit Bureau of Circulations (BRAT), with the support of International Advertising Association - Romanian Chapter (IAA Romania), and the Association for Radio-Audiences (ARA).